Brand Experiences · Concept project
The Ribbon
A product launch that needed to feel like an artwork rather than a presentation.
Creative concept
A suspended sculpture of light that slowly unfurls to reveal the product at its centre.
Execution
A forty-minute narrative arc ending in a six-second reveal — the moment guests filmed.
Design details
- Suspended copper installation
- Choreographed lighting cues
- Ambient score
- Single-spotlight reveal
This is an illustrative concept. Imagery is representative.
Next project
A Terrace at Sunset →